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Today when technology is advanced so much that most of all businesses are online; making your website and driving traffic to it on the noisy internet is a big task. But the thing that is even harder and least noticed by website owners at first glance is its bounce rate.
What’s the use of those efforts that we put up to make peoples reach our website if they are just going to click away right through it? It doesn’t only cost your business financially but also questions your reputation on search engines.
In today’s article, we are going to talk about this bounce rate problem of any website, and it’s No. reason! That may be happening to you.
Also, we will get to know some more factors that affect the bounce rate of websites…
So, without further due let’s get started!
First of all, let’s get to know a little bit about the bounce rate. So, what is this bounce rate?
Bounce rate is basically the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
So, in short, the bounce rate is the number of visitors who bounced back out of your website, without surfing what they wanted.
The higher amount of bounce rate can harm the website pretty badly, it is definitely a concern as it can damage the health of your site for visitors; On the other hands in search engines eyes, it makes you look ‘bad content’ and reduces your credibility, making your website rank lower than its strength.
So, basically, the point here is one must try harder to reduce their website’s bounce rate.
Now as we get to know about the basics of bounce rate and why you should pay attention to it, let’s tell you the No.1 reason for this problem, that has higher chances of happening with you right now!
Yes, you read it right! Studies show that slow-loading pages make the most amount of bounce rates on websites! Basically, Large websites including Amazon have conducted studies showing that users expect a page to load quickly, and in fact that slower page load times can lead to a significant drop in revenue - some estimates say up to 1% loss for every 100ms (milliseconds) delay in page load time.
In more simple words, you are estimated to lose 123% of your website traffic if the loading speed of your page is less than 10 secs. And this is the worst for your website!
The loading speed of 2 to 4 seconds is considered most successful, and most of the websites don’t have it, Making them have larger bounce rates.
However, don’t sweat it up! In the reality of statistics for any website overall, 58% or lower is considered a “good” bounce rate. Anything less than 40% would be considered excellent, but higher than 70% is a big red alert. and you won’t believe it, but 65% of websites on the internet struggle to maintain this, more than 40% are considered in the 70% and more category! This explains how tight the competition is on the internet in today’s date!
Now, as we have told you the problem here is the basic solution for it:
Tools like Google PageSpeed Insights, Pingdom and GTMetrix, give you recommendations for your website. These tools assist you to envision the working positions and compressing pictures of your pages, reducing third-party scripts, and leverage browser cache. It will result in you finding out what is making your site so slow, and you can fix it afterward. Easy right!
Now, as we have seen the No.1 reason for your bounce rate problem, and we really hope it clears up your doubts about its importance; let’s discuss some more points that influence the bounce rate on your website.
As we discussed above this is the No.1 thing that causes you the most problems. Just go through the sweet short and still ‘the most you need to know’ kind of paragraph written above.
This can be a very basic and solvable problem for you; unless and until you recognize that the problem and cause of this bounce rate is your web designing. We recommend hiring some good web developers and also reviewing your site in terms of its design and usability before making it official.
If you have independent content on your site, you should consider it twice. Providing independence isn’t a wrong plan for driving traffic to your website. The reason is straightforward, web site guests generally seek a simple answer instead of consuming the time to browse the total content in minutes. The spare content might provide you with a variety of clicks, however, it’ll not cut back the bounce rate for your pages on the web site.
Chaos is not a good thing here on the Internet! Google Analytics is savvy in recognizing the contribution of pages. The elevating reason for the high bounce rate is because of the disproportionate contribution throughout the pages. If you have this mess of pages on your website, you better clean and arrange it up!
If users realize it is attention-grabbing, they visit your web site page however once they dig into the pages and see nothing has relevance to what they saw at the start and what they’re wanting currently, creates a high bounce rate by creating them leave the page and never visiting the site. So just stopping messing with this unnecessarily!
Now, as we discussed these are some more factors for bounce rate. To share with you more facts, there are some more things you should keep in mind like Crude or low-quality content, feeling of finding exhausting to browse your landing pages, intrusive ads, ‘Page Not Found!’ problem and poor dangerous backlinks cause they affect this too.
Though we have mentioned all these technical points here, there can be many things happening with your users to make them click back from your website, which is out of our control! So, our best tip for you will be to work on what you know you can fix and don’t worry too much.
So, on this note, we have come to an end today! Today we have discussed the No.1 reason why your website has a higher bounce rate and all other factors important for you to know! We hope you liked this blog post. If you have any queries, questions, additional information, or even praises the comment box is all yours! You can tell us your thoughts there, we will love to hear from you. There are many other blog posts that will definitely help you, we recommend you to check them too. We hope to see you in another blogpost of Applanding, and until then see ya!